Branding Your Business

What is Branding

The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE.

In the modern era, the concept of branding has expanded to include marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

What Branding Do You Need

Branding your business is an important part to your overall marketing success. This should ultimately help you establish strong brand awareness and sound marketing fundamentals that deliver good growth.

Finding your brand requires thinking out your business, who you will be marketing to and what will set you apart from your primary and secondary competitors. How you want your customers to perceive your brand and how they will engage with you. 

Establishing a strong brand is about finding your company character that hits the right tone while delivering your message and design style that resonates with your target market.

Establishing a strong brand requires a strong brand strategy.

Need Help Creating Your Brand

Is your branding or branding idea sound? Have no idea what your brand should be? Need help?

Talk to WorkDash

WorkDash offers a wide range of branding services to help take your business to the next level. We can tailor our services to any budget. We can provide the following services in its entirety or as individual modules depending upon your budget and needs.

Brand Strategy

We begin the branding design process by building your brand strategy collaboratively with you. Through our collaborative approach we get you thinking about your brand in ways that you may never have thought of before however, these are vital to making your brand work for you.

Brand Naming & Tagline

A great business name or tagline should evoke your customers sensors in a positive way. It should also spark a personality or theme which is appropriate to your market.

Appropriate brand name or tagline can be fun, quirky, clever, technical, professional or traditional, the possibilities are endless.

Brand Design

Brand design could be for an entire branding project or a new brochure designadvertising campaignmarketing activationcatalogue design or industry event. When working with WorkDash, you’ll benefit in terms of time and budget from a team of brand designers who you’re comfortable with and who are familiar with your goals.

Brand Implementation & Management

WorkDash is a brand agency with a long history working closely with our clients in the management of their brands. We ensure their perceived image is positive and in-line with the objectives of their business.

We assist in the ongoing management of your brand strategies while identifying innovative marketing opportunities that integrate with your overall digital footprint.

Get In Touch With Our Team

Would you like to explore how WorkDash can simplify your business and make business life easy for you? Get in touch with our team today to arrange a meeting to discuss how we can tailor our WorkDash Software to your needs. Call us on 1300 963 274 or click here to fill out our online contact form. 


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