Marketing
Branding
Marketing
What is Branding?
The practice of branding – in the original literal sense of marking by burning – is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE.
In the modern era, the concept of branding has expanded to include marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Boost Your Brand
Branding Services we offer
WorkDash offers a wide range of branding services to help take your business to the next level. Browse our branding service offerings below and click to learn more about whichever service you are interested in.
We’re Not Here To Win Your Business, We're Here To Help You Compete.
WorkDash is here to help you unlock success for your business. Get in contact with our team today to get started.
Brand Strategy
We begin the branding design process by building your brand strategy collaboratively with you. Through our collaborative approach we get you thinking about your brand in ways that you may never have thought of before however, these are vital to making your brand work for you. This can include your company character that hits the right tone while delivering your message and design style that resonates with your target market.
Logo Design
Your most recognisable part of your branding is your logo. This will set you apart from your competitors and enable your customers to easily identify and relate to you. WorkDash provide professional and creative designs that best represent our clients and achieve their branding goals. The logo is the cornerstone of every brand identity and is vital to your overall image.
Brand Naming & Tagline
A great business name or tagline should evoke your customers sensors in a positive way. It should also spark a personality or theme which is appropriate to your market.
Appropriate brand name or tagline can be fun, quirky, clever, technical, professional or traditional, the possibilities are endless.
WorkDash helps you identify your brand naming and tagline that resonates with your audience that stands you apart from your competitors and provides you with every chance for success.
Brand Style Guides
The brand guidelines, brand style guide or brand manual, includes basics such as typefaces, colour palettes, logo usage and photography styles. It will also go into more detail, providing instructions for each piece of brand collateral such as business cards, brochures, email signatures, vehicle signage and uniforms, to name just a few.
WorkDash works closely with our clients in understanding the most suitable brand style guides needed for you. From basic to technical guides, we have you covered no matter what your needs are.
Brand Design
You can engage us as your brand design agency on a project-by-project basis for each new piece of collateral that needs to be designed or we can create full brand design as one entire project. Our services are flexible and affordable.
The brand design project could be a new brochure design, advertising campaign, marketing activation, catalogue design or industry event. When working with WorkDash, you’ll benefit in terms of time and budget from a team of brand designers who you’re comfortable with and who are familiar with your goals.
Brand Implementation & Management
WorkDash is a brand agency with a long history working closely with our clients in the management of their brands. We ensure their perceived image is positive and in-line with the objectives of their business.
We assist in the ongoing management of your brand strategies while identifying innovative marketing opportunities that integrate with your overall digital footprint.
Our Clients
Free Estimation
Request A Quote
Looking for a quote? Get in contact with the WorkDash team today for a free estimation. We are one of Brisbane’s leading firms specialising in consulting, IT services and Marketing.
