Ever since the introduction of social media in the late 1990s, it has continued to grow into one of the most important platforms for business in the modern world. With over 3.5 billion active users, it is the most popular digital space where everyone spends the most time online, including your customer base. Not only are platforms like Facebook, Instagram, and LinkedIn the best places to reach your audience organically, but they also form an important part of your site’s advertising and SEO strategy.
In this article from the WorkDash team, we will be breaking down why social media is so important to your digital marketing strategy for 2021.
Social Media Is Where Your Audience Is
Out of all the available platforms you can promote your brand in the modern digital world, online platforms like Facebook, Twitter, Pinterest, LinkedIn and Instagram are the best places where you can take your business to reach your audience. Its audience is larger than print media and TV and is more engaged to the content. Social media users pay attention to content on the platform, whether it is a post from a friend or an update from a business. This means your message is more likely to receive by your intended audience. If you are looking for the best way to reach you customer base audience, social media is the answer. 3.5 billion people can’t be wrong!
Social media is undoubtedly the most cost-effective form of marketing available. Firstly, the organic post feature allows you to communicate with your target audience of followers for free. That’s right, you can promote products, update business hours or facilitate engagement without spending a cent. In addition to this, you can create digital ads for each major platform. The major platforms provide pinpoint targeting measures that allow you to target your potential customers with perfect accuracy. That means better results for your business and no wasted ad spend! Social media provides one of the best places to promote and advertise your brand online with its cost-effective elements.
Social Media Generates Trust
In the past, customers would flip through the yellow pages to find businesses they can trust. Now customers use their favourite digital social platforms. Over 50% of both online and offline customers use social platforms like Facebook to research more about your brand. If they first find your website or business through traditional media, they will then go online to find out how trustworthy your brand is. If you are not active on your important social platforms you are conveying a negative message to your potential customers. Modern-day consumers want to find brands that they can trust, and with social platforms being the tool for this all businesses need to ensure they have active, healthy and professional profiles across social media.
Traffic and Backlinks
In addition to being a great asset to your business by generating trust and reaching your audience, social media is also one of the best digital platforms for driving traffic to your site and generating backlinks across the web. Traffic and backlinks are important SEO ranking factors that influence how high your website is promoted in search engine ranking results. Using your site’s URL in social media posts will help to drive traffic and create backlinks for your website. This won’t only improve your site success in the short term, but will also help build upon your site’s SEO foundations to generate sustained ranking success.
Need Some Help With Your Social Platforms?
WorkDash provides a holistic solution for modern day businesses, offering a wide range of services to help your business grow. We can turbocharge your growth with our social media services, including social media advertising, marketing and management. If you would like to get started on your social media strategy you can get in touch with the team at WorkDash by calling us on 1300 963 274. Alternatively, you can click here to contact us through our website.