Are you a small business owner looking to take your business to the next level in 2022? There are plenty of modern tools available to help, like search engine optimisation, direct search engine marketing, email marketing and more. However, one of the most effective tools available to small businesses is social media. There are billions of social media users who can all be reached at the click of the button. This incredible reach makes social media an amazing tool for any business. At WorkDash, our social media marketing experts help our clients to grow their brand awareness through social media each and every day. We are going to be sharing some of the ways you can grow your business with social media.
Introduce Your Business To a Wider Audience
This is without a doubt one of the primary ways you can grow your business with social media. More than 3.5 billion people all over the world use social media. Here in Australia, almost 23 million people use social media regularly. That is 89% of our entire population! There truly is no more effective platform than social media to introduce your business to a wide audience. Plus, organic engagement features allow you to interact more directly with your target market which can make this introduction more targeted than almost any other platform.
Increase Your Online Sales & Conversions
Long gone are the days when potential customers turn to the advertising books and directories to find your business. Social media has quickly become a trusted online marketplace to promote services and products. In fact, more than half of Australians actively search for services and products on Facebook to purchase. This is the case across all industries, from pool cleaning to online dropshipping stores. If your business isn’t on social media then you are missing out on potential sales!
Promote Brand Trust & Awareness
Building brand trust and awareness is a crucial phase of any sales funnel. If your potential customers don’t know who you are or don’t trust your product you will have virtually no chance at converting them into customers. This is where social media comes in. Over 50% of Australians actively use social media to find businesses and over 70% will not trust your business if they can’t find it on social media. This is a very startling statistic for businesses who aren’t on social media. They will immediately lose a large portion of potential customers just by not being on social media. Simply put, it is absolutely crucial for businesses to be on social media. Not only for growth, but also for survival in the modern marketplace.
Contact The Social Media Experts
If you would like to utilise social media to grow your business then you need the social media marketing experts at WorkDash. We offer specialised social media marketing and social media management services to take your business to the next level. Get in touch with the WorkDash team today. Click here to get in contact with us.
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