Have you ever wondered if your website speed is impacting the performance of your business online? Website speed is an incredibly important element of your digital strategy, something that can impact conversions, search engine rankings, click-through-rates, bounce rates and the time that users spend on your site.
In this latest article from WorkDash we will be taking a look at some of the reasons why website speed is so important, as well as some things you can do to speed up your site.
Fast Sites Sell Better
The average internet user spends only 3-5 seconds on your site. This is why having a fast site is so important to your bottom line! You need to make sure as much of these 3-5 seconds are spent on your site as possible, not waiting for the content to appear. The faster your site loads, the more time you are giving to your site to convert your website visitors.
Google Ranks Fast Sites Higher
It’s no secret that search engines like Google, Yahoo and Bing want to create a user-friendly experience. This is why they promote fast sites at the top of search engine results. Maintaining a fast site is crucial to keeping your site high in search engine ranking results.
Faster Sites Encourage User Navigation
We have all had the experience of trying to move around a slow site. Waiting too long for different pages to load often leads to users giving up on the site entirely. Speeding your site up will encourage users to navigate across all of your pages which improves brand awareness and cross-service/product sales.
How You Can Speed Up Your Site
Across all sites on the web, the primary causes of slow speeds are uncompressed site code (HTML, CSS and JS), uncompressed or incorrect image file formats and inefficient caching setups.
Compressing site code is essential for a fast site. This allows your server to send smaller data packets to users across desktop, laptop, tablet and mobile devices. Smaller packets means faster load times! Make sure that your site is compressing all JS, HTML and CSS.
Images and videos are also a common culprit for slowing down sites. Make sure you upload your content in next-gen file formats like webp and webm to keep their load times as fast as possible.
Fixing a caching problem on your site is one of the easiest ways to speed up your website. On WordPress, this can be done simply by installing one of the many free caching plugins. WP Fastest Cache is one that we find works very well on our sites. If your site is hosted through a website builder like Squarespace and Wix, you should be able to adjust your caching settings in your site’s advanced settings. Another option is to set up a CDN (Content Delivery Network) for your site through Cloudflare. This helps your site to render much faster on both mobile and desktop devices.
Turbocharge Your Site With WorkDash
Is your site too slow? Turbocharge your site today with WorkDash! We offer web development services to improve your current site with next-generation techniques. Get in contact with our team today via our online contact form by clicking here. You can also email our web development team directly at marketing@workdash.com.au
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